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Photographer's Note

This is my second photo on my series: When I am president of Peru.

Peru is a country with a vast tourism potential. As a matter of fact, the number of tourist arrivals into the country have more than trippled in the last 10 years. However it is Machu Pichu that takes the spotlight and hoards it too. In a way Peru's tourist industry is held hostage by the fame of its most well known landmark.

Most tourists who go to Peru go between 2 and three weeks, and most likely the put a check on their list and don't return. Why? I think it is a matter of promotion and marketing: For some tourists, Peru is the country around Machu Pichu, and some people only come for a short stop from a longer trip to neighbouring countries. Others do the so called "gringo trail" which goes from Lima down the southern coast trhough Paracas, Nasca, Arequipa Puno and Cusco. Very, very few tourists go elesewhere.

Here is my plan:

Marketing, Marketing, Marketing.

Since most tourists who like to involve some kind of beach activity in their holiday, Peru should promote some beach tourism. As Peruvian beaches cannot
compete with Mexican, Cariebean or Brazilian beaches (lets be realistic), a different spin should be found. There are nice beaches in the north that by
themselves may not bring hoards of tourists, but if sold as a package of 4 days or a week there plus one to two weeks in an andaveture experience in
tehs urrounding areas: Sites of Kuelap, Gran Pajaten, Gran Vilaya, Sipan, Chavin, etc. Also an ecological "beach" vacation could be promoted in the
many beautiful lagoons of the amazon basin.

Extreme sports such as extreme skying, mountaneering, and hiking should be agressively promoted.

It should be the job of the tourist offices, specially those of cusco and the other "gringo trail" towns to distribute in a very agressive way to every tourist they see, booklets and cdroms with eye cathcing images of "the other Peru", this way some may realise that there is a lot more to see in the country than just machu pichu and may think of planning a second trip.

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Additional Photos by daniel barreto (rbcy1974) Gold Star Critiquer/Gold Star Workshop Editor/Gold Note Writer [C: 2354 W: 147 N: 3406] (20758)
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