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Photographer's Note

This is another photograph taken at Corviglia skiing area above St. Moritz - The top of the world!

A few words about the label "TOP OF THE WORLD":
Back in 1987 when the Tourist Office of St. Moritz applied for the registration and copyright protection of the place name, the rest of the tourist industry reacted with incomprehension and many people shook their heads at that. This was a noteworthy innovation and it received according media attention by making the headlines of the "Wall Street Journal" and other leading economic publications throughout the world which hailed the occurrence an unprecedented act.

Nowadays the Trademark has become a label in the tourist industry and it figures in the basic vocabulary of educational programs in the schools for tourism.

The magic sound of the name "St. Moritz - TOP OF THE WORLD" and the essence of this brand associate even as a name security, quality, reliable performance, trust, durability, tradition, competence and credibility.

The graphic, written label of St. Moritz TOP OF THE WORLD has meanwhile been registered in over 50 countries for up to 15 categories of merchandize. The people of the Engadine are thus in best company. St. Moritz itself has become a point of attraction for many prestigious labels throughout the world.

Wirraway, Tue, weswang, singuanti, MLINES, Jacobp ha puntuado esta nota como útil.

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Additional Photos by Thorsten Hauguth (thohau) Gold Star Critiquer/Silver Workshop Editor/Gold Note Writer [C: 166 W: 28 N: 228] (919)
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