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Urbis Building, Cathedral Gardens, Todd St, City Centre, Manchester M4 3BG.

Urbis is an exhibition and museum centre in Manchester, England, designed by Ian Simpson. The building opened in June 2002 as part of the redevelopment of Exchange Square known as the Millennium Quarter, as a symbol of regeneration after the IRA's1996 Manchester bombing. Urbis was commissioned as a 'Museum of the City' but visitor numbers were much lower than expected. Visitors paying a £5 admission fee were unimpressed and few visitors returned, which the management saw as a key problem. By October 2003, visitor numbers were below 200 a day and there was criticism over a £2m annual subsidy from Manchester City Council. So a switch was made in 2005-6 to presenting changing exhibitions on popular-culture alongside talks, gigs and special events. This radical decision to rebrand Urbis as an exhibition centre for British popular culture with emphasis on Manchester and no longer called a museum was an attempt to give it a clear identity. With no admission fee, Urbis shook off its white elephant title as visitor numbers rose and over a quarter of visitors came from outside the city. Urbis was closed in 2010, when the opportunity arose for Manchester to host the National Football Museum. In 2012, the building re-opened after a complete re-fit as the permanent National Football Museum. Manchester? Football?? I don't see any connection! Typical Manchester weather, by the way.

Shutter speed: 1/200 sec
Aperture: f.9.0
ISO: 400

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Additional Photos by Will Perrett (willperrett) Gold Star Critiquer/Gold Star Workshop Editor/Gold Note Writer [C: 1070 W: 301 N: 3089] (14105)
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